Joico | LumiShine | Coloration Permanente | Rouge + Violet Outils with no heat required

with no heat required

without ever compromising naturalness

Neutralization • Purity • Brilliance

Apply a small amount on wet scalp

It provides optimal styling control

Joico | LumiShine | Coloration Permanente | Rouge + Violet Outils with no heat requiredJoico LumiShine Permanent Coloring Red + Purple Transformed hair. Spectacular shine. Permanent coloring LumiShine Joico transforms hair from the inside out with innovative technology ArgiPlex, which delivers brilliant shine, long lasting color, and visibly healthier hairguaranteed results. Professional results guaranteed Up to 2 times more shine* Significant reduction in breakage** 100% replenished and strengthened hair*** Nourishing protection that